Abstract: Disclosed is an electronic platform, system, and method for analyzing data and communications for an electronic messaging campaign. The system comprises a processor executing instructions. The instructions comprise: managing a database containing messaging campaigns and users receiving the communications; creating a set of user accounts for users to be exposed to a first messaging campaign, the user accounts including user details, email accounts and SMS numbers; tracking the email accounts for email messages received relating to the first messaging campaign; analyzing the user accounts of the email accounts against criteria associated with the first messaging campaign; tracking the SMS numbers for SMS messages received relating to the first messaging campaign; and analyzing the user accounts of the SMS messages received against parameters associated with the first messaging campaign.