Abstract: The invention is a system and method for disseminating information via a player tracking device of a gaming machine. In one embodiment, an information host generates information and transmits it to the player tracking device of a gaming machine over a communication link. The information is presented at the gaming machine via the player tracking device, such as a video display thereof. The information may comprise advertising, promotion, bonus, and multi-media information such as lights, sounds and images, either still images or video clips or streaming/continuous video, and may be presented independent of activities occurring at the gaming machine. In one embodiment, the information is transmitted over a communication link which forms a portion of a player tracking network including a player tracking host and the gaming machine.