Abstract: A method for appending location data to behavior profiles, includes tracking a number of impressions for a user when the user is on-line, tracking a number of opportunities for the user when the user is on-line, calculating a cost associated with the opportunities for the user, and determining an index for the user to quantify a qualitative value of the user. Therefore, exemplary embodiments use information gathered and associated about a user to provide different decision propositions to the providers of targeted information.

Abstract: A platform for creating an advertising campaign may include a graphical user interface. The graphical user interface may be configured to permit a user to select a geographic area to define a target recipient group, identify a demographic parameter of the target recipient group, view an estimated statistic from the advertising campaign based on the target recipient group and demographic parameter, set campaign parameters, and associate an advertisement to the advertising campaign.

Abstract: System and method described herein may be used to relate a physical address of a user and an IP address of a user from on-line exchanges of the user. The method may include relating an IP address to an intermediate identifier, where the intermediate identifier is observed with the IP address during a single on-line exchange. The method may also include relating the physical address of the user to the intermediate identifier after an observed correlation between the physical address and the intermediate identifier. The method may also include relating the physical address of the user and the IP address of the user, where the physical address and the IP address are not observed together in a single on-line exchange.

Abstract: Methods and systems disclosed provide for advertisement opportunities based on preselected user profiles and trigger events. The user profiles may comprise available impression times, index values and cost of acquisition. Advertisement content may be provided to devices associated with the preselected user profiles.