Patents by Inventor Jeff T. Lu

Jeff T. Lu has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20150181272
    Abstract: A system, computer-readable storage medium storing at least one program, and a computer-implemented method for presenting a video stream is presented. An identifier of a video stream is received from a user of the client device, the video stream being accessible though a media device coupled to at least one input port of the client device. A device-agnostic request is sent to a media device service executing on the client device to acquire the media device and to obtain the video stream from the media device, the media device service being configured to map the device-agnostic request to a device-specific request for the media device. In response to the device-agnostic request, the video stream is received through the at least one input port. A user interface is generated including the video stream. The user interface including the video stream is presented on an output device coupled to the client device.
    Type: Application
    Filed: August 24, 2012
    Publication date: June 25, 2015
    Applicant: GOOGLE INC.
    Inventors: Jeff T. Lu, Pierre-Yves Laligand, Mark Lindner, Justin Koh
  • Patent number: 8255949
    Abstract: Methods, systems, and apparatus, including computer program products are provided for television advertisement bidding that allows advertisers to target and/or exclude specific television programs. Advertisers can search for television programs and in response be provided with a list of scheduled air times for television programs. Additional programs can also be identified for advertising based on similar targeting criteria, such as demographics, ratings, and genre.
    Type: Grant
    Filed: January 7, 2009
    Date of Patent: August 28, 2012
    Assignee: Google Inc.
    Inventors: Jason Bayer, Steve Stukenborg, Jeff T. Lu, Walter Lee, Salahuddin Choudhary
  • Publication number: 20090150224
    Abstract: A computer-implemented advertising management process includes receiving one or more indicators for a daypart or network on which to run a broadcast advertisement, and a proposed impression-based payment amount for running the advertisement, identifying one or more historical advertisement slots associated with the one or more indicators and applying the impression-based payment amount to advertising data for the one or more historical advertisement slots, and reporting an estimated advertising cost of running the advertisement using the impression-based payment amount and impression estimates derived from the advertising data for the one or more historical advertisement slots.
    Type: Application
    Filed: December 10, 2008
    Publication date: June 11, 2009
    Inventors: Jeff T. Lu, Ajoy Bhambani, Thomas B. Bridgwater