Abstract: A product display platform for use in the packaging and display of a food or other product is disclosed. The product display platform is comprised of a base panel having a peripheral edge defining a central area for receiving a product and a sidewall downwardly depending from the peripheral edge of the base panel, the sidewall being generally continuous around the perimeter of the base panel. In some embodiments the base panel is formed with a textured pattern to enhance the packaging/storing of the product, especially for food products, and also provides aesthetic appeal. In use, a protective film arranged over top of and around the product and product display platform is subject to a heat shrink wrapping process allowing the product arranged on the base panel to be fully viewable when arranged on the corresponding product display platform.