Abstract: Method and apparatus for presenting credit card offers over the internet. The method includes assigning a weight to each of a plurality of categories of offer elements, each of the plurality of categories of offer elements including a plurality of offer elements, assigning a weight to each offer element in each of the plurality of categories of offer elements, providing a plurality of credit card offers, evaluating each of the plurality of credit card offers to determine whether the credit card offer has at least one offer element corresponding to at least one of the plurality of offer elements, determining an overall weight based on the weights assigned to the offer elements corresponding to the at least one of the plurality of offer elements and based on the overall weights of each of the credit card offers, determining where on a webpage to display each of the credit card offers.