Abstract: A system for contacting leads and tracking the status of those contacts includes a website containing information of interest to the prospects. Preferably, the list of leads is a narrowly targeted group defined by one or more preselected metrics, and the information is narrowly directed to such targeted group. Each lead is contacted through a secondary channel, such as normal US Mail, and provided an offer and information related to the website. Each lead is provided with targeted sales information and a unique identifier to enable them to log on to the website to retrieve information of interest to them; the act of logging on to the website then qualifies them as prospects. A tracking system recognizes when a prospect logs on to the website and keeps identifiable records of the time and locations each prospect visits or utilizes on the website. Upon receipt of a log on by a new prospect, a designated representative is informed of such contact by email and put in direct touch with the prospect.