Abstract: Systems and methods for enabling a user at an enterprise level to effect individual rules, processes and other functional items in site level environments by creating application objects corresponding to the functional items, wherein the objects have associated services, such as versioning and deployment, that allow them to be handled in the same manner as content objects. The application objects can be deployed to a site, where the associated functional items is implemented, thereby incrementally altering the setup of the site without having to make a wholesale substitution of the old setup with an entirely new one.