Abstract: The Invention is a multi-faceted web-based interface that includes such functional components as ringback message and other DMC sub-type production, ringback message and other DMC sub-type distribution, ringback subscriber, ringback caller, and other DMC sub-type user data evaluation, ringback and other DMC sub-type message valuation, single point online interface for diverse multi-users and objectives, and multi-adaptive formatting of ringback messages or other DMC sub-type messages for most cellular and land-line phone carriers' platforms. The Invention facilitates the production of a wide variety of ringback or other DMC sub-type audio, video and gaming message content such as: personalized information, advertisement and promotional offerings, and complex multiple segmented messages that utilize stock audio or video online content inventory combined with customized content or user provided content.