Abstract: A multi-level competition includes a competition between on-stage competition content, a competition between off-stage judges, and a competition between at-home players. The competition content (e.g., multiple television advertisements, singing contestants, etc.) is provided to at-home players, who provide a rating for each content offering and rank the content offerings. At a later time, a group of off-stage judges view the competition content, provide a rating for each content offering, and rank the content offerings. One or more accurate responses are identified by a control which may be, for example, a target demographic. A winning content offering is identified based on the one or more accurate responses. The off-stage judges and at-home players are ranked based on whether their ratings/rankings are in sync with the control. Winners may be selected from each of the group of off-stage judges and the group of at-home players.