Abstract: A construction measuring tape for assisting in correct positioning of construction members including applying a plurality of series of repeating indicia onto one of the upper and lower surfaces of a non-stretch adhesive tape. The indicia include first markers marked at equal and repeating first intervals along the length of the tape; second markers marked at equal and repeating second intervals along the length of the tape and third markers marked at equal and repeating third intervals along the length of the tape. The first intervals are smaller than the second intervals which are, in turn, smaller than the third intervals. At least one on of the first, second and third markers are marked in a color on the tape and one of the other of the first, second and third markers is marked in a second and different color. The tape is also marked with pairs of linear markers around each of the second and third markers. The linear markers lie at right angles to the longitudinal axis of the tape.