Abstract: Disclosed is a method that includes providing at least one sample of a beverage or beverage source ingredient in a package to a subscriber, where an identity of the beverage or beverage source ingredient is not provided but an identifying characteristic is provided that does not provide the subscriber with the identity. The method includes providing a computer application, wherein the application performs the steps of receiving the identifying characteristic, prompting the user to enter information about the user's experience tasting the beverage or a resulting beverage that derives from the beverage or beverage source ingredient, receiving information from the user about the user's experience tasting the beverage or the resulting beverage, and comparing the information about the user's experience tasting the beverage or the resulting beverage with the data pertaining to an expert's experience tasting the beverage or the resulting beverage.