Abstract: An exemplary ultrasound (US) apparatus, can include, for example, a flexible substrate, a plurality of ultrasound transducers coupled to the flexible substrate, and an integrated circuit(s) (IC(s)) mounted on the substrate to drive and control the transducer array, where the IC(s) can be configured to control an excitation phase of the ultrasound transducers based at least in part on a shape of the flexible substrate. The ultrasound transducers can be an array of bulk piezoelectric transducers. The substrate can be a flexible printed circuit board. The IC(s) can be configured to separately control (i) a transmission of ultrasound energy from each of the transducers, (ii) a magnitude, or a (iii) phase, where the IC(s) can be configured to use the phase to focus the transmitted energy compensating for a curvature of the ultrasound apparatus.