Abstract: Systems and methods are disclosed for identifying a business opportunity in a target market. In one embodiment, a business may implement a method to define a target market based on one or more business characteristics. The method may include receiving a first set of company data for companies associated with the target market and building an industry profile associated with the target market based on the first set of company data. The method may also include generating a second set of company data based on the industry profile, the second set of company data reflecting the business opportunity in the target market. The method may further include summarizing the first set and the second set of company data based on the business characteristics associated with the target market, and presenting the business opportunity in the target market based on the one or more business characteristics.