Abstract: A point of purchase display for displaying and selling products, where the display facilitates user selection of the appropriate product for purchase from a group of products. The point of purchase display is particularly beneficial for use with hand tools, for example paint and decorating hand tools and related accessories. In the case of paint and decorating hand tools, the display is designed to assist the user in selecting the appropriate tool that is needed by the purchaser for the task that needs to be performed. The point of purchase display uses color, text, and/or illustrations to assist the purchaser in selecting the appropriate product for purchase.