Abstract: A lure accessory, operable in connection with a fishing rod and reel and with any of a wide variety of fishing lures, to create a simulated fish strike motion in the lure. The lure accessory includes a generally flat oval enclosure that incorporates a helical flat escapement spring fixed to a central axis and to a rotatable reel of leader line. The reeled leader line extends from the enclosure and attaches to the fishing lure. When the fisherman tugs on the lure assembly, the lure accessory is pulled directly while the fishing lure tends to stay motionless (initially) within the water. Once the tug on the line stops, the drag of the fishing lure is overcome by the energy in the spring within the lure accessory. The motion of the fishing lure toward the lure accessory as the spring draws the leader line back in simulates a fish strike motion.