Abstract: Disclosed herein are techniques for permitting users to efficiently identify a desired branch location for a rental vehicle reservation. For example, a user-selectable link can be provided on a website page that, upon user selection, restricts a list of available branch locations in an area to only airport branch locations in that area.

Abstract: A method and apparatus are disclosed for expediting how rental vehicle reservations can be booked by employing deep-link uniform resource locators (URLs) that encode aspects of a rental vehicle reservation transaction to relieve users of a need to enter reservation data themselves when booking a rental vehicle reservation.

Abstract: Disclosed herein are techniques for improved control over how customers can interact with a rental vehicle reservation booking site, including user interfaces for defining customer accounts and user interfaces for defining promotional offers with respect to rental vehicle reservations.

Abstract: Disclosed herein is a reservation booking website for rental vehicle reservations wherein the customer profiles include “favorite” or “preferred” branch locations for rental vehicle reservations to expedite the customers' rental vehicle reservation booking experiences.

Abstract: A method and apparatus are disclosed for expediting the ability of a customer to book a new rental vehicle reservation after booking a previous rental vehicle reservation. A link can be provided on a screen such as a confirmation page for a previous rental vehicle reservation that, upon customer selection, causes a new reservation transaction to be automatically loaded with data from the previous rental vehicle reservation.

Abstract: Disclosed herein are techniques for permitting users to efficiently identify a desired branch location for a rental vehicle reservation. For example, a user-selectable link can be provided on a website page that, upon user selection, restricts a list of available branch locations in an area to only airport branch locations in that area.

Abstract: A method and apparatus are disclosed for expediting how rental vehicle reservations can be booked by employing deep-link uniform resource locators (URLs) that encode aspects of a rental vehicle reservation transaction to relieve users of a need to enter reservation data themselves when booking a rental vehicle reservation.

Abstract: A method of processing a reservation transaction between a customer and reservation-booking entity via a computer network inter-connecting a customer computer with an automated reservation transaction processor, the reservation transaction requiring submission of at least three different types of reservation data from the customer for successful completion thereof, each reservation data type having one of a plurality of different values, wherein each reservation data type value is dependent upon other reservation data type values, the method including presenting an initial page for data value entry for a plurality of reservation data types, accepting for partial data entry data values for less than all of said reservation data types, and determining, on the basis of the interdependence of the different data values for the different reservation data types, a list of acceptable data values for any un-entered reservation data types.