Patents by Inventor Jeffrey Lynn Branson

Jeffrey Lynn Branson has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Methods and system for tracking web page analytics
    Patent number: 9203916
    Abstract: A system and methods for a web-based analytics tracking system are provided. The system includes a data structure having a plurality of web page identifiers that are each associated with a respective web page, the web pages each located on a respective one of plurality of first servers connected together using a network, the data structure further including tag information specific to each of the plurality of respective web pages, the data structure is located on a second server different than the first servers. The system also includes a tracking script including a programmed to load a loader program located on the second server, the loader program is configured to query the data structure for tag information relating to the selected web page, build an image tag request using the tag information, and insert the image tag request into the selected web page.
    Type: Grant
    Filed: September 30, 2013
    Date of Patent: December 1, 2015
    Assignee: MasterCard International Incorporated
    Inventor: Jeffrey Lynn Branson
  • METHODS AND SYSTEM FOR TRACKING WEB PAGE ANALYTICS
    Publication number: 20140032751
    Abstract: A system and methods for a web-based analytics tracking system are provided. The system includes a data structure having a plurality of web page identifiers that are each associated with a respective web page, the web pages each located on a respective one of plurality of first servers connected together using a network, the data structure further including tag information specific to each of the plurality of respective web pages, the data structure is located on a second server different than the first servers. The system also includes a tracking script including a programmed to load a loader program located on the second server, the loader program is configured to query the data structure for tag information relating to the selected web page, build an image tag request using the tag information, and insert the image tag request into the selected web page.
    Type: Application
    Filed: September 30, 2013
    Publication date: January 30, 2014
    Applicant: MasterCard International Incorporated
    Inventor: Jeffrey Lynn Branson
  • Methods and system for tracking web page analytics
    Patent number: 8578010
    Abstract: A system and methods for a web-based analytics tracking system are provided. The system includes a data structure having a plurality of web page identifiers that are each associated with a respective web page, the web pages each located on a respective one of plurality of first servers connected together using a network, the data structure further including tag information specific to each of the plurality of respective web pages, the data structure is located on a second server different than the first servers. The system also includes a tracking script including a programmed to load a loader program located on the second server, the loader program is configured to query the data structure for tag information relating to the selected web page, build an image tag request using the tag information, and insert the image tag request into the selected web page.
    Type: Grant
    Filed: December 17, 2009
    Date of Patent: November 5, 2013
    Assignee: MasterCard International Incorporated
    Inventor: Jeffrey Lynn Branson
  • METHODS AND SYSTEM FOR TRACKING WEB PAGE ANALYTICS
    Publication number: 20110153796
    Abstract: A system and methods for a web-based analytics tracking system are provided. The system includes a data structure having a plurality of web page identifiers that are each associated with a respective web page, the web pages each located on a respective one of plurality of first servers connected together using a network, the data structure further including tag information specific to each of the plurality of respective web pages, the data structure is located on a second server different than the first servers. The system also includes a tracking script including a programmed to load a loader program located on the second server, the loader program is configured to query the data structure for tag information relating to the selected web page, build an image tag request using the tag information, and insert the image tag request into the selected web page.
    Type: Application
    Filed: December 17, 2009
    Publication date: June 23, 2011
    Inventor: Jeffrey Lynn Branson