Abstract: A method and system provide event-centric personalized messages. Information regarding a user is received, including event-related information describing a desire by the user to receive information associated with an event at one or more specific time(s) or range(s) of time(s) and/or at one or more specific destination(s). Messages are then sent to the user at the specific time and/or at the specific destination corresponding to that contained in the received information. The messages are selected based on the received information regarding the user. The received information may include information regarding the user's behavior with regard to messages previously received, demographic/psychographic information regarding the user, and information provided by a third party regarding the user. The messages may also be selected based on information deduced from the received information regarding the user.