Abstract: Inserting audio content into one or more communications channels includes associating audio content with one or more corresponding triggers. A communications channel is established with an initiating device and a host, and a communications channel is established with a recipient device and the host. Voice communications are enabled to be exchanged, through the host, between the initiating device and the recipient device. A dual tone multi-frequency (DTMF) indicative of a pressed key on the device keypad is received from the initiating device. The audio content associated with the received IDTMF is identified based on the associated audio content with one or more corresponding triggers. The audio content identified as associated with the received DTMF is accessed. The accessed audio content is inserted in the communications channel with the initiating device and the host and the communications channel with the recipient device and the host.