Abstract: The present invention utilizes cloud-based remote Platform as a Service (PaaS) System, together with a short message service (SMS), multi-media message service (MMS) or enhanced messaging service (EMS) text messaging based platforms to create a near real time interactive communications and reverse marketing system, thereby providing merchants, retailers and or sellers the means to rapidly and effectively communicate with their respective customers via the customers' mobile computing devices facilitating the sale of a product or service.

Abstract: The present invention is a short message service (“SMS”) based interactive information and marketing system, which provides the User with a means to rapidly and effectively communicate with its customer base. The system represented by this invention is a completely voluntary, opted-in system, by which the customer provides its mobile telephone number or the telephone number of its chosen mobile device to the User and requests that the User forward marketing, promotional and informational materials to the customer. The present invention permits the customer to request that certain product specific information be transmitted by the User to the customer visa short message service (“SMS”) text, as said information becomes available. The present invention permits both the User and the customer to transmit a URL link from the User's website to a mobile number via short message service (“SMS”) text directly from the web site page.