Abstract: Aspects of the present invention, provide customized content to a consumer on a network-enabled exercise device, include providing an exercise device having a display console, the exercise device being connected to a network, receiving user profile information associated with a consumer operating the exercise device, receiving content information identifying available content for display on the display console, the content information including selection criteria for selecting content to be displayed from the available content, selecting content for display to the consumer based on the content information and the user profile information; and presenting an impression of the selected content to the consumer on the display console.

Abstract: An award program using exercise equipment and the Internet provides users with incentives to exercise. Incentivizing use of an exercise device, includes providing an exercise device connected to a network, receiving over the network usage information associated with a user's operation of the exercise device, identifying a usage account associated with the user for storing usage point, and increasing a total of usage points stored in the usage account in response to the usage information. As usage points are accumulated, users can spend the usage points on products, services, or discounts on the same.

Abstract: Aspects of the present invention, provide customized content to a consumer on a network-enabled exercise device, include providing an exercise device having a display console, the exercise device being connected to a network, receiving user profile information associated with a consumer operating the exercise device, receiving content information identifying available content for display on the display console, the content information including selection criteria for selecting content to be displayed from the available content, selecting content for display to the consumer based on the content information and the user profile information; and presenting an impression of the selected content to the consumer on the display console.

Abstract: A method of pricing a network-enabled exercise device for sale to a customer is provided. The network-enabled exercise device includes an exercise device, a network connection and a display console. The method includes receiving usage information for predicting a future usage level of the exercise device, comparing the predicted future usage level with one or more threshold values and calculating a price for the exercise device in accordance with the comparison.