Abstract: A wrap configured for application to a ferrule of a golf club includes a flexible sheet defining an outer major surface and an inner major surface disposed opposite thereto. The outer major surface displays a graphic thereon and the inner major surface is configured to be adhered to an outer surface of the ferrule when the wrap is applied to the ferrule. The wrap is configured to protect the ferrule, secure the ferrule to the golf club, provide a desired appearance thereof, and optionally to track or identify the golf club to which the wrap is applied.