Abstract: A board game system for promoting hometown identity includes providing a game apparatus, rolling a die, and moving the player's game piece along the game path. The method also includes coloring, by a player, one of the stripe portions of the scoring sheet red or coloring the field portion of the scoring sheet blue, when a preset condition is satisfied. The game is won by the player having all of the stripe portions colored red and the field portion colored blue. The game apparatus may include a game board having a path for advancing game pieces of players along. Some spaces have sponsor indicia associated with a sponsoring entity located in a hometown local. The apparatus includes a scoring sheet having stripe portions and a field portion. The stripe portions and field portion are arranged on the scoring sheet in a configuration appearing as a United States flag.