Abstract: Particular embodiments access a search query submitted by a first user; identify one or more sponsored web pages in response to the search query, wherein each sponsored web page is associated with a hyperlink; determine whether one or more of the sponsored web pages has been accessed by one or more second users, wherein the one or more second users are connected in a graph structure to the first user within a threshold degree of separation; and send a response comprising a hyperlink for at least one of the sponsored web pages in response to the search query, wherein the response further includes a visual tag or a reference to the visual tag for the hyperlink if the sponsored web page has been accessed by at least one of the one or more second users.

Abstract: Particular embodiments access a search query submitted by a first user of a social-networking system; identify one or more web pages in response to the search query; for each of the one or more web pages, determine a value indicating a number of user clicks associated with the web page by one or more second users of the social-networking system who are connected to the first user within the social-networking system; and send a set of hyperlinks for the one or more web pages, wherein hyperlinks for web pages where the value is greater than zero are visually emphasized over other hyperlinks.

Abstract: Particular embodiments access a search query submitted by a first user of a social-networking system; identify one or more web pages in response to the search query; retrieve, from the social-networking system, social-networking information of the first user to identify one or more second users of the social-networking system who are connected to the first user within a predetermined degree of separation within the social-networking system; for each of the one or more web pages, determine a value indicating a number of times that the web page has been accessed by the one or more second users; rank the one or more web pages based on the value determined for each web page; and send a ranked set of hyperlinks for the one or more web pages to a second computing device associated with the first user.

Abstract: Particular embodiments receive, at a first computing device associated with a social-networking system and from a second computing device associated with a third-party system, a query comprising a first identifier corresponding to a user of the third-party system, wherein the first identifier is computed by applying a hash algorithm to a user credential associated with the user of the third-party system; determine, by the first computing device, whether the user of the third-party system matches any member of the social-networking system; and if the second identifier corresponding to a member of the social-networking system matches the first identifier, then send, by the first computing device to the second computing device, social-network information of the member of the social-networking system in response to the query.

Abstract: Particular embodiments receive, at a first computing device associated with a social-networking system and from a second computing device associated with a third-party system, a query comprising a first identifier corresponding to a user of the third-party system, wherein the first identifier is computed by applying a hash algorithm to a user credential associated with the user of the third-party system; determine, by the first computing device, whether the user of the third-party system matches any member of the social-networking system; and if the second identifier corresponding to a member of the social-networking system matches the first identifier, then send, by the first computing device to the second computing device, social-network information of the member of the social-networking system in response to the query.

Abstract: Particular embodiments access a search query submitted by a first user of a social-networking system; identify one or more web pages in response to the search query; for each of the one or more web pages, determine a value indicating a number of user clicks associated with the web page by one or more second users of the social-networking system who are connected to the first user within the social-networking system; and send a set of hyperlinks for the one or more web pages, wherein hyperlinks for web pages where the value is greater than zero are visually emphasized over other hyperlinks.

Abstract: A technique for tracking conversion of an online offer includes tracking online and/or offline transactions. A customer accepts an offer provided by a merchant and submits his or her account information so that he or she may receive a reward for satisfying criteria associated with the offer. Transactions of the merchant are then monitored at the payment processor level to determine whether the customer satisfies the purchase criteria. Therefore, online and offline conversion can both be tracked. Further, the merchant is able to determine the overall effectiveness of advertising campaigns by analyzing the number of offers that are both accepted and satisfied.

Abstract: A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement.

Abstract: A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement.

Abstract: A technique for tracking conversion of an online offer includes tracking online and/or offline transactions. A customer accepts an offer provided by a merchant and submits his or her account information so that he or she may receive a reward for satisfying criteria associated with the offer. Transactions of the merchant are then monitored at the payment processor level to determine whether the customer satisfies the purchase criteria. Therefore, online and offline conversion can both be tracked. Further, the merchant is able to determine the overall effectiveness of advertising campaigns by analyzing the number of offers that are both accepted and satisfied.

Abstract: Particular embodiments access a query submitted by a first user; retrieve information concerning one or more second users; retrieve a degree of separation between the first user and each second user within a social-networking system; and for each second user, if the degree of separation between the first user and the second user is less than or equal to a threshold degree of separation, then send the information concerning the second user to the first user in response to the query.

Abstract: Particular embodiments receive, at a first computing device associated with a social-networking system and from a second computing device associated with a third-party system, a query comprising a first identifier corresponding to a user of the third-party system, wherein the first identifier is computed by applying a hash algorithm to a user credential associated with the user of the third-party system; determine, by the first computing device, whether the user of the third-party system matches any member of the social-networking system; and if the second identifier corresponding to a member of the social-networking system matches the first identifier, then send, by the first computing device to the second computing device, social-network information of the member of the social-networking system in response to the query.

Abstract: Particular embodiments access a search query submitted by a first user; identify one or more sponsored web pages in response to the search query, wherein each sponsored web page is associated with a hyperlink; determine whether one or more of the sponsored web pages has been accessed by one or more second users, wherein the one or more second users are connected in a graph structure to the first user within a threshold degree of separation; and send a response comprising a hyperlink for at least one of the sponsored web pages in response to the search query, wherein the response further includes a visual tag or a reference to the visual tag for the hyperlink if the sponsored web page has been accessed by at least one of the one or more second users.

Abstract: Particular embodiments access a search query submitted by a first user of a social-networking system; identify one or more web pages in response to the search query; retrieve, from the social-networking system, social-networking information of the first user to identify one or more second users of the social-networking system who are connected to the first user within a predetermined degree of separation within the social-networking system; for each of the one or more web pages, determine a value indicating a number of times that the web page has been accessed by the one or more second users; rank the one or more web pages based on the value determined for each web page; and send a ranked set of hyperlinks for the one or more web pages to a second computing device associated with the first user.

Abstract: Particular embodiments access a query from a first user, the query comprising a first user attribute; identify a plurality of candidate users sharing the same first user attribute; retrieve one or more members of a social-networking system who are connected to the first user within a threshold degree of separation; compare each candidate user with each member who is connected to the first user within the threshold degree of separation; and if a candidate user matches a member who is connected to the first user within the threshold degree of separation, then identify the matching candidate user as a match result to the query.

Abstract: Particular embodiments access a search query submitted by a first user of a social-networking system; identify one or more web pages in response to the search query; for each of the one or more web pages, determine a value indicating a number of user clicks associated with the web page by one or more second users of the social-networking system who are connected to the first user within the social-networking system; and send a set of hyperlinks for the one or more web pages, wherein hyperlinks for web pages where the value is greater than zero are visually emphasized over other hyperlinks.

Abstract: Search results, including sponsored links and algorithmic search results, are generated in response to a query, and are marked based on frequency of clicks on the search results by members of social network who are within a predetermined degree of separation from the member who submitted the query. The markers are visual tags and comprise either a text string or an image.

Abstract: Search results, including sponsored links and algorithmic search results, are generated in response to a query, and are marked based on frequency of clicks on the search results by members of social network who are within a predetermined degree of separation from the member who submitted the query. The markers are visual tags and comprise either a text string or an image.

Abstract: Search results, including sponsored links and algorithmic search results, are generated in response to a query, and are marked based on frequency of clicks on the search results by members of social network who are within a predetermined degree of separation from the member who submitted the query. The markers are visual tags and comprise either a text string or an image.

Abstract: A computer-implemented method for inviting members of a venture exchange to participate in a wager. The method includes receiving a wager placed by a first user; parsing the wager to determine wager characteristics associated with the wager; determining, using a processor, friends of the first user that have an affinity for the wager based on the wager characteristics; causing an interface to be displayed to the first user, where the friends of the first user are organized by a relative affinity for the wager; receiving a selection by the first user of friends to invite to participate in the wager; and transmitting a wager invitation to each friend selected by the first user.