Abstract: According to one embodiment of the invention, a computerized method used in marketing whole product offerings to clients includes identifying that a first respondent of a client fits into a first segment of a plurality of segments of a technology adoption profile for the client, identifying that a first whole product offering of a company fits into a first phase of a plurality of phases of a technology market development phase model for a plurality of whole product offerings of the company, comparing the first segment to the first phase, and generating an output, based on the comparison, to determine whether to market the first whole product offering to the first respondent.

Abstract: An enterprise-wide knowledge management system is disclosed, which includes an innovation engine portal that can link each user to any needed expertise, throughout an enterprise, in a consistent manner. As a result, enterprise experts are free to pursue more higher-value-added activities such as, for example, the formation of additional strategic alliances and pursuit of additional mega-deals. As such, in today's “Digital Economy,” a successful organization is enabled to eliminate boundaries, collaborate in new ways, establish trust, and continuously seek improvements. The entire innovation life cycle is made accessible to all employees, from the initial demand for innovation, through the searches for innovation, sparking of innovation creations, innovation collaborations and investments, and innovation reporting and communications.