Abstract: A method and system are provided in which a computing device comprising an available-to-promise system of a merchant or business collects information content from at least one social networking website. The computing device may analyze the collected information content to extract data items that identify a product or service. Based on a result of the analysis, a composite score of predicted demand for the product or service may be generated by the computing device. The score may be used in the ATP system for generating a demand forecast used by the merchant or business in purchasing or allocating the product or service.