Patents by Inventor Jennifer J. Huang
Jennifer J. Huang has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11720920Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.Type: GrantFiled: January 20, 2021Date of Patent: August 8, 2023Assignee: Google LLCInventors: Yunkai Zhou, Jennifer J. Huang, Alexander Collins, Ian James Leader, Conrad Wai, Christopher Souvey, Lewis Denizen, Gaurav Garg, Awaneesh Verma, Emily Kay Moxley, Jeremy Silber, Daniel Amaral de Medeiros Rocha, Alexander Fischer
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Patent number: 10929883Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.Type: GrantFiled: March 21, 2016Date of Patent: February 23, 2021Assignee: Google LLCInventors: Yunkai Zhou, Jennifer J. Huang, Alexander Collins, Ian James Leader, Conrad Wai, Christopher Souvey, Lewis Denizen, Gaurav Garg, Awaneesh Verma, Emily Kay Moxley, Jeremy Silber, Daniel Amaral de Medeiros Rocha, Alexander Fischer
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Publication number: 20200394189Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for evaluating a creative. A method includes: identifying one or more selection keywords that are associated with a creative, the selection keywords used in determining when the creative is shown in response to received content requests that include one or more request keywords; identifying matching criteria for comparing the selection keywords and the request keywords, the matching criteria defined by a range from an exact match to a broad match and including a matching threshold in the range; establishing a bid modifier associated with the matching criteria, the bid modifier modifying a bid associated with the creative based on an extent of a match determined between the selection keywords and the request keywords for a given content request; and evaluating the creative responsive to received content requests based on the matching criteria and the bid modifier.Type: ApplicationFiled: August 25, 2020Publication date: December 17, 2020Inventors: Lars Engebretsen, Jennifer J. Huang, Puneet Chopra
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Patent number: 10789259Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for evaluating a creative. Methods can include identifying one or more selection keywords that are associated with a creative. Matching criteria can be identified for comparing the selection keywords and the request keywords. The matching criteria can be defined by a range from an exact match to a broad match and include a matching threshold in the range. A bid modifier associated with the matching criteria can be established. The bid modifier can modify a bid associated with the creative based on an extent of a match determined between the selection keywords and the request keywords for a given content request. The creative responsive to received content requests can be evaluated based on the matching criteria and the bid modifier.Type: GrantFiled: July 22, 2013Date of Patent: September 29, 2020Assignee: Google LLCInventors: Lars Engebretsen, Jennifer J. Huang, Puneet Chopra
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Patent number: 9298779Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.Type: GrantFiled: July 16, 2013Date of Patent: March 29, 2016Assignee: Google Inc.Inventors: Yunkai Zhou, Jennifer J. Huang, Alexander Collins, Ian James Leader, Conrad Wai, Christopher Souvey, Lewis Denizen, Gaurav Garg, Awaneesh Verma, Emily K. Moxley, Jeremy Silber, Daniel A. de M. Rocha, Alexander Fischer
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Publication number: 20150339353Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for evaluating a creative. A method includes: identifying one or more selection keywords that are associated with a creative, the selection keywords used in determining when the creative is shown in response to received content requests that include one or more request keywords; identifying matching criteria for comparing the selection keywords and the request keywords, the matching criteria defined by a range from an exact match to a broad match and including a matching threshold, in the range; establishing a bid modifier associated with the matching criteria, the bid modifier modifying a bid associated with the creative based on an extent of a match determined between the selection keywords and the request keywords for a given content request; and evaluating the creative responsive to received content requests based on the matching criteria and the bid modifier.Type: ApplicationFiled: July 22, 2013Publication date: November 26, 2015Inventors: Lars Engebretsen, Jennifer J. Huang, Puneet Chopra
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Publication number: 20150046260Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for comparing a request entity to a campaign entity. A method includes: identifying a campaign associated with a content sponsor, the campaign having an associated creative for presentation to users and selection criteria for use in evaluating when to present the creative in response to received requests for content; receiving at least one keyword from the content sponsor to be used as selection criteria; identifying an entity from a plurality of entities to associate with the keyword; storing the identified entity along with the keyword in association with the campaign; and using the keyword and the identified entity when evaluating the received requests for content.Type: ApplicationFiled: July 22, 2013Publication date: February 12, 2015Inventors: Lars Engebretsen, Jennifer J. Huang, Thomas Hofmann