Abstract: A facility for processing a search query is described. The facility identifies one or more items that satisfy the query, at least one of which is a media sequence. For each identified media sequence, the facility identifies an advertising message based upon the contents of the query. In response to the query, the facility returns a search result that indicates the identified items. When one of the identified media sequences is selected in the search result, the selected media sequence is provided in conjunction with the advertising message identified for it.

Abstract: A method and system for utilizing metadata to search for media, such as multimedia and streaming media, includes searching for the media, receiving results, extracting metadata associated with the media, enhancing the extracted metadata, and grouping the search results in accordance with attributes of the enhanced metadata. Enhancing and grouping include adding related metadata to the database of metadata, iteratively using metadata to search for more media related data, removing duplicate URLs, collapsing URLs that are variants of each other, and masking out superfluous terms from URLs. The resultant metadata and media files are available to users and search engines.