Abstract: An apparatus for winding fishing line from a supply spool onto either a crank-type or a crankless reel is provided. A spindle is provided on the frame of the apparatus for supporting the supply spool in a freely rotatable position on the frame. A motor-driven reel rotor is provided on the frame for engaging and winding either the crank-type reel or the crankless reel so that the fishing line may be wound onto the reel. A fishing reel support member is mountable on the frame alternatively in a first orientation for supporting a crank-type reel or a second orientation for supporting a crankless reel. Guide elements are provided on the frame guide the fishing line from the supply spool onto the respective fishing reel mounted on the frame, and a measuring device is associated with the measure of the length of line wound on the reel.