Abstract: The technology described herein generates a unique identifier for a visual media that comprises pre-printed visual indications on the visual media and a user's handwritten signature. The location of the signature on the visual media can be determined by including preprinted fiducial marks on the visual media. The fiducial markers act as landmarks that allow the size and location of the signature to be determined in absolute terms. The unique identifier is then stored in computer memory on a user-experience server. The user-experience server can associate the unique identifier with a digital asset, such as an image or video, designated by the user. When the unique identifier is provided to the user-experience server a second time, the digital asset can be retrieved and output to the computing device that provided the unique identifier.

Abstract: The technology described herein provides a handwritten postage that comprises handwriting on a postal item that forms a unique identifier for the postal item (e.g., envelope, postcard, sticker) when analyzed by a computer vision application. The unique identifier is computer derived from the handwritten postage and allows one instance of handwritten postage to be differentiated from all other instances of handwritten postage. The unique identifier may be derived from an image of an envelope that includes an instance of handwritten postage when the handwritten postage is activated. The unique identifier may be formed from a combination of handwriting content (e.g., to and from address), metadata (e.g., date activated), pre-printed content on the postal item (e.g., fiducial marks), post-printed content (e.g., to or from address) and the visual image created by all or a portion of the handwriting. Postage value is added to the handwritten postage through an activation process.

Abstract: The technology described herein allows a sender to initiate generation of a collaborative asset, which may be a video generated by merging videos provided by a group of users. The technology can facilitate the generation and collection of digital assets, such as video, images, and audio recordings from a group of users designed by the sender. The collaborative asset may be associated with a tangible object using a unique identifier located on the tangible object. The collaborative asset may be stored in computer memory on a user-experience server and associated with the unique identifier. When the unique identifier is provided to the user-experience server a second time, the collaborative asset can be retrieved and output to the computing device that provided the unique identifier. Thus, a user can initiate generation of a collaborative asset.

Abstract: The technology described herein allows a sender to initiate generation of a collaborative asset, which may be a video generated by merging videos provided by a group of users. The technology can facilitate the generation and collection of digital assets, such as video, images, and audio recordings from a group of users designed by the sender. The collaborative asset may be associated with a tangible object using a unique identifier located on the tangible object. The collaborative asset may be stored in computer memory on a user-experience server and associated with the unique identifier. When the unique identifier is provided to the user-experience server a second time, the collaborative asset can be retrieved and output to the computing device that provided the unique identifier. Thus, a user can initiate generation of a collaborative asset.

Abstract: The technology described herein generates a unique identifier for a visual media that comprises pre-printed visual indications on the visual media and a user's handwritten signature. The location of the signature on the visual media can be determined by including preprinted fiducial marks on the visual media. The fiducial markers act as landmarks that allow the size and location of the signature to be determined in absolute terms. The unique identifier is then stored in computer memory on a user-experience server. The user-experience server can associate the unique identifier with a digital asset, such as an image or video, designated by the user. When the unique identifier is provided to the user-experience server a second time, the digital asset can be retrieved and output to the computing device that provided the unique identifier.

Abstract: The technology described herein generates a unique identifier for a visual media that comprises pre-printed visual indications on the visual media and a user's handwritten signature. The location of the signature on the visual media can be determined by including preprinted fiducial marks on the visual media. The fiducial markers act as landmarks that allow the size and location of the signature to be determined in absolute terms. The unique identifier is then stored in computer memory on a user-experience server. The user-experience server can associate the unique identifier with a digital asset, such as an image or video, designated by the user. When the unique identifier is provided to the user-experience server a second time, the digital asset can be retrieved and output to the computing device that provided the unique identifier.

Abstract: The technology described herein generates a unique identifier for a visual media that comprises pre-printed visual indications on the visual media and a user's handwritten signature. The location of the signature on the visual media can be determined by including preprinted fiducial marks on the visual media. The fiducial markers act as landmarks that allow the size and location of the signature to be determined in absolute terms. The unique identifier is then stored in computer memory on a user-experience server. The user-experience server can associate the unique identifier with a digital asset, such as an image or video, designated by the user. When the unique identifier is provided to the user-experience server a second time, the digital asset can be retrieved and output to the computing device that provided the unique identifier.

Abstract: An aspect of the present invention includes a method for transferring a gift using a gift-transfer application. A digital gift can be associated with a unique tag identifier on a gift item, and the unique tag identifier can be used to retrieve the digital gift. Specifically, the method includes associating the unique tag identifier with an electronic gift of a particular monetary value and using a payment portal to charge a financial account an amount equal to the monetary value. The method further includes the gift-transfer application receiving a request including the unique tag identifier to redeem the electronic gift and, in response, sending a plurality of value-allocation links along with respective options for applying the monetary value to an electronic gift card of a respective merchant.

Abstract: A greeting card and associated techniques for storing audio tracks corresponding to definable touch zones of the greeting card is provided. In one aspect, the greeting card includes a body for securing a photograph thereon. A sensor array can be disposed within the body of the greeting card to detect touch gestures through the secured photograph, among other things. The greeting card can include a microprocessor that enables touch zones to be defined via the sensor array, such that a touch zone can correspond to various objects depicted on the card or a photograph secured thereon. Among other things, the greeting card can include a microphone for recording an audio track corresponding to each generated touch zone, a speaker for playing back an audio track corresponding to a selected touch zone, and a memory for storing touch zones and/or associated audio tracks.

Abstract: Aspects of the technology described herein provide a pre-printed postage. As an initial step, the pre-printed postage is printed on a media, such as an envelope or sticker. Each instance of pre-printed postage comprises a unique identifier encoded in a machine-readable format. Postage is paid for through a payment process. In order to pay for an individual instance of pre-printed postage, the unique identifier encoded in the pre-printed postage needs to be provided to the payment application. At the end of the payment process, a central database is updated to associate the unique identifier with a postal value calculated during payment. When the Postal Service receives an item with pre-printed postage it validates the pre-printed postage and then indicates usage of the pre-printed postage by updating the central database.

Abstract: Aspects of the technology described herein provide an activatable postage. As an initial step, the activatable postage is printed on a media, such as an envelope or sticker. Initially, the activatable postage has no postage value and will not have any value until activated. Each instance of activatable postage comprises a unique identifier encoded in a machine-readable format. Postage value is added to the activatable postage through an activation process. In order to activate an individual instance of activatable postage, the unique identifier encoded in the activatable postage needs to be provided to the activation application. At the end of the activation process, a central database is updated to associate the unique identifier with a postal value calculated during activation. When the Postal Service receives an item with activatable postage it validates the activatable postage and then deactivates the activatable postage by updating the central database.

Abstract: A greeting card and associated techniques for storing audio tracks corresponding to definable touch zones of the greeting card is provided. In one aspect, the greeting card includes a body for securing a photograph thereon. A sensor array can be disposed within the body of the greeting card to detect touch gestures through the secured photograph, among other things. The greeting card can include a microprocessor that enables touch zones to be defined via the sensor array, such that a touch zone can correspond to various objects depicted on the card or a photograph secured thereon. Among other things, the greeting card can include a microphone for recording an audio track corresponding to each generated touch zone, a speaker for playing back an audio track corresponding to a selected touch zone, and a memory for storing touch zones and/or associated audio tracks.

Abstract: An aspect of the present invention includes a physical gift item that is constructed to include a tag, which includes a unique tag identifier. Using a gift-transfer application, a digital gift can be associated with the unique tag identifier, and the physical gift item can be given to a gift recipient. The gift recipient may then use the unique tag identifier to retrieve the digital gift.

Abstract: A plush toy having electronics therein for interacting with a user includes a non-rigid electrical component for detecting deformation thereof. The component, also referred to as a hug sensor, has an electrically conductive and compressible material and is movable from a rest, non-compressed position towards a compressed position by way of the application of an external force thereon (e.g., a hug or squeeze). The hug sensor has a resistance there across that is monitored by a microprocessor. Compression of the hug sensor causes changes in the resistance across the hug sensor. Changes in the detected resistance across the hug sensor result in activation of responses (e.g., playing of audio and/or movement). Varying responses may be activated as a result of varying changes in resistance.

Abstract: An interactive toy for interacting with a user while a story is being read aloud from a book or played from a movie/video. The toy includes a speech recognition unit that receives and detects certain triggering phrases as they are read aloud or played from a companion literary work. The triggering phrase read aloud from the book or played in the movie/video may have independent significance or may only have significance when combined with other phrases read aloud from the book or played in the movie/video. In one embodiment, the toy is configured to detect only certain types of triggering prompts in certain states, such as, for example, triggering phrases or triggering terms. In this embodiment, and others, the toy is configured to switch between states such that it can at times respond to triggering terms and at other times respond to triggering phrases.

Abstract: A literary work defining a narrative, the literary work having phrases therein. The phrases including triggering phrases, non-triggering phrases, and non-stored triggering phrases. An interactive toy or device for interacting with a user while the phrases are being made audible. The toy or device includes a speech recognition unit that receives the audible phrases and detects the triggering and non-triggering phrases as they are audibilized. The triggering phrases may have independent significance or may only have significance when combined with non-triggering phrases from the literary work.

Abstract: A plush toy having electronics therein for interacting with a user includes a non-rigid electrical component for detecting deformation thereof. The component, also referred to as a hug sensor, has an electrically conductive and compressible material and is movable from a rest, non-compressed position towards a compressed position by way of the application of an external force thereon (e.g., a hug or squeeze). The hug sensor has a resistance there across that is monitored by a microprocessor. Compression of the hug sensor causes changes in the resistance across the hug sensor. Changes in the detected resistance across the hug sensor result in activation of responses (e.g., playing of audio and/or movement). Varying responses may be activated as a result of varying changes in resistance.

Abstract: A plush toy having electronics therein for interacting with a user includes a non-rigid electrical component for detecting deformation thereof. The component includes a first layer of a compressible material with at least one aperture therethrough. Second and third layers of an electrically conductive material are positioned on opposite sides of the first layer across the aperture. The second and third layers of material may be brought into contact with each other in the aperture of the first layer to complete an electrical connection between the second and third layers by compression of the first layer upon application of a compression force. When the compression force is removed, the first material expands to separate the second and third layers, thereby breaking the electrical connection. Upon detection of deformation of the electrical component, the electronics activate a response by the toy, such as an audio response.

Abstract: An interactive toy for interacting with a user while a story is being read aloud from a book or played from a movie/video. The toy includes a speech recognition unit that receives and detects certain triggering phrases as they are read aloud or played from a companion literary work. The triggering phrase read aloud from the book or played in the movie/video may have independent significance or may only have significance when combined with other phrases read aloud from the book or played in the movie/video.

Abstract: A plush toy having electronics therein for interacting with a user includes a non-rigid electrical component for detecting deformation thereof. The component includes a first layer of a compressible material with at least one aperture therethrough. Second and third layers of an electrically conductive material are positioned on opposite sides of the first layer across the aperture. The second and third layers of material may be brought into contact with each other in the aperture of the first layer to complete an electrical connection between the second and third layers by compression of the first layer upon application of a compression force. When the compression force is removed, the first material expands to separate the second and third layers, thereby breaking the electrical connection. Upon detection of deformation of the electrical component, the electronics activate a response by the toy, such as an audio response.