Abstract: A design request form comprises a style selection portion having a plurality of user-selectable design styles from which one or more design styles suited to a product, business or service of a potential advertiser in a telephone directory are selectable by a sales representative. The style selection portion provides a plurality of user-selectable links to a plurality of style pages for the design styles. The style pages provide visual representations of sample telephone directory advertisements having the design styles and creative interpretations of the design styles. The samples and creative interpretations are usable by a designer to design a telephone directory advertisement for the potential advertiser based on which one or more of the design styles are selected.