Abstract: Systems and methods for providing and commercially exploiting online persona validation are presented. In exemplary embodiments of the present invention, an online persona validation framework suitable for mass adoption is presented. In addition, systems and methods to leverage such framework to create and exploit transactional opportunities, such as, for example, targeted marketing, trend spotting and tracking, and granular data mining, are also presented. In exemplary embodiments of the present invention, tiered (i.e., comprising various levels of financial, demographic, lifestyle and other information), opt-in identity validation systems and various methods that authenticate an individual in e-commerce, social networks, job searches and the like, can be implemented. In addition, such exemplary systems and methods can identify precise, granular, and hence, valuable, demographics for advertisers.

Abstract: A system for marketing and sales in a business-to-business environment is disclosed. The system includes a close integration of sales and marketing personnel of an organization maximize awareness of the organization in the minds of prospective customers and to be considered as a possible supplier when needs arise. This integration further is utilized to enhance the organization's response to RFP's issued by prospective customers. The system is used to identify unmet customer needs and solutions, to utilize cross-functional teams to more effectively respond to RFPs, and to collaborate with the customer at all levels to achieve and maintain a positive customer experience. The system also provides a variety of consolidated information tools to sales and marketing groups to optimize all oral and written interactions with prospective customers as well as current customers.