Abstract: Embodiments of apparatus, systems, and methods are described for creating and configuring a custom mobile application (app), with communities, using a graphical user interface (GUI). The GUI enables selection of a pre-configured template for creating a custom mobile app for a user group of a customer relationship management system or of an existing community. The GUI enables entry of metadata comprising identification of a specific user community of the custom mobile app. The GUI enables selection of a distribution model for the custom mobile app for the specific user community, further allowing entry of additional metadata comprising distribution model parameters and packaging parameters of the app. The GUI enables packaging of the app using the packaging parameters and publishing of the app to an app store using the distribution model parameters. The app becomes accessible from the app store for installation on a mobile device according to the distribution model.

Abstract: Embodiments of apparatus, systems, and methods are described for creating and configuring a custom mobile application (app), with communities, using a graphical user interface (GUI). The GUI enables selection of a pre-configured template for creating a custom mobile app for a user group of a customer relationship management system or of an existing community. The GUI enables entry of metadata comprising identification of a specific user community of the custom mobile app. The GUI enables selection of a distribution model for the custom mobile app for the specific user community, further allowing entry of additional metadata comprising distribution model parameters and packaging parameters of the app. The GUI enables packaging of the app using the packaging parameters and publishing of the app to an app store using the distribution model parameters. The app becomes accessible from the app store for installation on a mobile device according to the distribution model.