Abstract: A case packer for placement of loads through the bottom of a carton so as to accommodate loads of a type which cannot be dropped or placed into a carton from above or from the side. The apparatus includes a support plate mechanism mounted for elevational movement and supplied with individual case loads by a case conveyor. The cases themselves are delivered sequentially to a case packing station by a case conveyor. The plate mechanism is movable upwardly to locate the load within the downwardly open case. Flap engaging elements then fold opposed flaps beneath the plate mechanism and provide elevational support to the case and load within it. Plate shift means spreads the plate mechanism laterally from a position located between the load and the folded flaps to a position clear of the flaps. The plate mechanism can then be sequentially moved downward to clear the case before it moves outward from the case packing station.