Abstract: Systems and methods for providing a merchant dashboard system include a system provider device that receives, through communication over a network with a merchant device, a request to create a merchant account and determine one or more merchant attributes, which the system provider device may thereby use to suggest one or more dashboard widgets. The system provider device may then receive a selection of one or more dashboard widgets, and thereby create a customized merchant dashboard based on the received selections. Thereafter, merchant usage data may be collected and additional dashboard widgets may be suggested, providing a mechanism to update the merchant dashboard with timely and relevant widgets that may be of use to the merchant. Thus, the embodiments described herein provide merchants with a customizable, intelligent merchant dashboard system that actively assists the merchant in the completion of a variety of merchant-related tasks.