Abstract: A method includes accessing configuration that represents one or more installed software applications, and transmitting information that, when rendered at the remote computer, is operable to cause display of an interface for installing applications at the mobile device. The interface is based at least in part on the configuration information. The method also includes receiving, at the one or more server computers from the remote computer, an identification of a software application to be installed at the mobile device. The identification of the software application is made at the remote computer using the interface for installing applications. The method also includes sending a push notification from the one or more server computers to the mobile device. The push notification includes information identifying the software application. When processed by the mobile device, the push notification causes the mobile device to retrieve and install the software application.