Abstract: Techniques for communicating entity references in messaging groups are described. In one embodiment, an apparatus may comprise a client messaging component operative to receive a message at a recipient client device from a messaging system, the recipient client device associated with a recipient user account, the message comprising an entity reference, the message addressed to a message thread; and extract an augmentation element for the entity reference from the message; and a user interface component operative to display the augmentation element in a message thread display for the message thread on the recipient client device. Other embodiments are described and claimed.

Abstract: Techniques for entity references in messaging groups. A client device may receive a notification in a messaging application that an entity reference to a user associated with the client device appears in a group messaging thread. The group messaging thread may have, as participants, one or more other users associated with one or more other client devices. A notification of the appearance of the entity reference may be displayed in a user interface of the messaging application.

Abstract: Techniques for communicating entity references in messaging groups are described. In one embodiment, an apparatus may comprise a client messaging component operative to receive a message at a recipient client device from a messaging system, the recipient client device associated with a recipient user account, the message comprising an entity reference, the message addressed to a message thread; and extract an augmentation element for the entity reference from the message; and a user interface component operative to display the augmentation element in a message thread display for the message thread on the recipient client device. Other embodiments are described and claimed.

Abstract: Techniques for notifications of entity references in messaging groups. A client device may receive a notification in a messaging application. The notification may indicate that an entity reference to a user associated with the client device appears in a group messaging thread. The group messaging thread may include, as participants, one or more other users associated with one or more other client devices. The client device may display, in a user interface of the messaging application, a notification of the appearance of the entity reference in the group message thread.

Abstract: Techniques for communicating entity references in messaging groups are described. In one embodiment, an apparatus may comprise a client messaging component operative to receive a message at a recipient client device from a messaging system, the recipient client device associated with a recipient user account, the message comprising an entity reference, the message addressed to a message thread; and extract an augmentation element for the entity reference from the message; and a user interface component operative to display the augmentation element in a message thread display for the message thread on the recipient client device. Other embodiments are described and claimed.

Abstract: Techniques for generating messages to entities referenced in a messaging thread are described. In one embodiment, a method may receive a partial entity-reference invocation in a message thread; suggest one or more entity-reference invocations based on the partial entity-reference invocation; receive a user selection of one of the suggested entity-reference invocations; generate a message to the entity referenced in the selected entity-reference invocation; and send the message to the entity via a messaging system. Other embodiments are described and claimed.

Abstract: Techniques for augmenting entity references in messages are described. In one embodiment, a method may comprise receiving a message from a referencing client device at a messaging system intended for a third-party receiving user account; determining that the message includes an entity reference referencing an entity; selecting an augmentation element associated with the entity reference; generating an augmented entity reference by augmenting the entity reference with the augmentation element; and sending the augmented entity reference to the one or more client devices associated with the third-party receiving user account. Other embodiments are described and claimed.

Abstract: Techniques for augmenting entity references in messages are described. In one embodiment, a method may comprise receiving a message from a referencing client device at a messaging system intended for a third-party receiving user account; determining that the message includes an entity reference referencing an entity; selecting an augmentation element associated with the entity reference; generating an augmented entity reference by augmenting the entity reference with the augmentation element; and sending the augmented entity reference to the one or more client devices associated with the third-party receiving user account. Other embodiments are described and claimed.

Abstract: Techniques for generating entity references in messaging groups are described. In one embodiment, an apparatus may comprise a user interface component operative to predict an entity-reference invocation in a message thread display on a client device; suggest one or more entities for use in the entity-reference invocation in response to predicting the entity-reference invocation; and receive the entity-reference invocation, the entity-reference invocation comprising an entity reference; and a client messaging component operative to generate a message comprising the entity reference; and send the message to a messaging system. Other embodiments are described and claimed.

Abstract: Techniques for augmenting entity references in messaging groups are described. In one embodiment, an apparatus may comprise a messaging component operative to receive a message from a referencing client device at a messaging system, the message comprising an entity reference; determine a receiving user account for the message; and send an augmented entity reference to one or more receiving client devices associated with the receiving user account; and an entity reference component operative to select an augmentation element associated with the entity reference; and generate the augmented entity reference by augmenting the entity reference with the augmentation element. Other embodiments are described and claimed.

Abstract: Techniques for communicating entity references in messaging groups are described. In one embodiment, an apparatus may comprise a client messaging component operative to receive a message at a recipient client device from a messaging system, the recipient client device associated with a recipient user account, the message comprising an entity reference, the message addressed to a message thread; and extract an augmentation element for the entity reference from the message; and a user interface component operative to display the augmentation element in a message thread display for the message thread on the recipient client device. Other embodiments are described and claimed.