Abstract: Hair care cleansing composition comprising—a) from 1 to 50 wt % of a cleansing surfactant selected from the group consisting of anionic surfactant, zwitterionic or amphoteric surfactant, non-ionic and mixtures thereof; and b) from 0.01 to 3 wt %, by weight of the total composition, of defibrillated primary cell wall material comprising cellulose microfibrils, wherein • the defibrillated primary cell wall material comprises up to 20 wt. % of water, based on the total weight of the fibrils; and wherein • the cellulose has an average degree of crystallinity of less than 50%, and wherein • the defibrillated primary cell wall material comprises polyols distributed between the fibrils.

Abstract: Hair care cleansing composition comprising—a) from 1 to 50 wt % of a cleansing surfactant selected from the group consisting of anionic surfactant, zwitterionic or amphoteric surfactant, non-ionic and mixtures thereof; and b) from 0.01 to 3 wt %, by weight of the total composition, of defibrillated primary cell wall material comprising cellulose microfibrils, wherein • the defibrillated primary cell wall material comprises up to 20 wt. % of water, based on the total weight of the fibrils; and wherein • the cellulose has an average degree of crystallinity of less than 50%, and wherein • the defibrillated primary cell wall material comprises polyols distributed between the fibrils.

Abstract: The present invention relates to a process of incorporating charged microcapsules into a structured aqueous liquid detergent comprising: total surfactant in the range 3 weight % to 70 weight %, wherein the total surfactant comprises at least 5 weight anionic surfactant; at least 0.05% activated citrus fibre external structurant and at least 0.

Abstract: A method of making a fabric conditioning composition comprising providing: from 8 to 30% by weight of a quaternary ammonium softening material comprising a mixture of mono-ester, di-ester and tri-ester linked saturated components, a fatty complexing agent selected from fatty acids and fatty alcohols in an amount such that the weight of the mono-ester linked quaternary ammonium material to the fatty complexing agent is from 2.5:1 to 1:2, water, and perfume, the composition being free from non-ionic surfactant and added electrolyte, and subjecting the composition to a high shear and/or milling step.