Abstract: The present invention provides management of entity profile data to effectively process, analyze, and review entity profile data. More specifically, the present invention provides a unified data analysis and processing scheme to break down and review entity profile data. The present invention also provides an interactive visualization tool for the strategists and web site-maintainers to effectively and efficiently review entity profile data. This tool provides strategists and site-maintainers an easy method of managing web-sites and optimizing web-site design for customers of interest.

Abstract: The present invention provides management of transaction data effectively to process, store, analyze, review, and visualize transaction data. The present invention is compatible with transaction data from internet accesses to Web-sites. The present invention provides a unified data collection and processing scheme with an interactive visualization tool for the processed data. The present invention receives transaction data and then processes this transaction data to create an efficient data structure representing the data. As a result, the present invention also provides an interactive visualization tool for the strategists, transaction data maintenance personnel, and Web-site maintenance personnel to effectively and efficiently review transaction data to provide a convenient tool for managing transaction data or a Web-site and visualizing its effectiveness. Furthermore, the present invention also provides for the aggregation of such transaction data.