Abstract: A display is disclosed which is disposed on a shelf wherein the merchandise rests on the display and when the merchandise is removed from the display, the display springs upward and forward so as to provide an advertising message display surface at the forward part of the shelf. The message display surface serves both to remind the store personnel of the need to refill the shelf with the proper identified product while at the same time providing advertising surface relating to the product for the consumer. This display secures the shelf space for the identified product.