Abstract: A terminal dereeling apparatus is provided for permitting efficient feeding of terminals into a terminating press. The terminal dereeling apparatus includes a terminal reel mount for permitting the unwinding of a terminal reel with substantially uniform tension throughout the unwinding. A take-up reel is provided in proximity to the terminal reel for efficiently winding the interleaf material disposed between adjacent layers of the terminal strip wound onto the terminal reel. A sensing apparatus, such as a photo-optical sensor is provided in spaced relationship to the terminating press for monitoring the feeding of terminals on the strip of terminals into the terminating press. The sensing apparatus is operative to interrupt the terminating process in response to a variation of the terminal feeding from a specified terminal feeding sequence.