Abstract: A golf tee placement apparatus for inserting golf tees and setting up of golf balls from a standing position. The apparatus comprises a tube with an upper end having a hand grip assembly for holding and operating the apparatus. The tube allows loading and moving a golf tee and golf ball downward to a ball holder assembly which retains the golf ball in place above the golf tee. The handle assembly includes a trigger release mechanism which opens and closes the ball holder assembly to release the golf ball and golf tee, leaving a set up golf ball on a golf tee behind.