Abstract: A fishing lure comprises an elongate, generally cylindrical body portion made of transparent or semi-transparent material, and terminates in a plurality of narrow elongate streamers forming a skirt portion. The body portion bears internal, and optionally external, longitudinal facets forming light-reflective and optically visible surfaces, which are felt to improve visible attraction to the fish, and therefore fishing success. The internal longitudinal facets are preferably formed by a minimum of three rectangular surfaces, defining a triangular internal cavity in the body member, to a maximum of approximately twelve rectangular surfaces, defining a dodecahedronal internal cavity.