Abstract: Apparatus for measuring length of an elongate cable. A frame having a hole therethrough includes a pair of rollers mounted for rotation thereon. The circumferences of the rollers are rollingly engaged with one another over the hole and a cable which is to be measured is held between the rollers and passed downwardly through the hole thereby rotating the rollers. A magnet is mounted on one of the rollers adjacent the circumference thereof. Mounted on the frame adjacent the circumference of the roller having the magnet mounted thereon is a magnetically-activated switch which closes each time the magnet passes thereby. The switch provides an input to a transmitter which generates a signal including pulses indicative of the number of rotations of the wheel having the magnet mounted thereon.