Abstract: A vibratory feeder for transporting and orienting electrodes for a lamp. The vibratory feeder includes a vibratory bowl and a vibratory track. The vibratory track has a first end in communication with an outlet of the vibratory bowl. The vibratory track includes one or more gradually inclining wall portions for engaging shank portions of mis-oriented electrodes for re-orienting the electrodes. A supply of electrodes are supplied to the vibratory track. A leading electrode is separated from the supply of electrodes. The leading electrode is moved along the vibratory track. The shank portion of a mis-oriented leading electrode is engaged with an inclined wall portion of the vibratory track to re-orient the electrode.