Abstract: A fishing line retention device for use on a piece of fishing equipment is provided. The fishing line retention device comprises a hook member having a plurality of hooks on one side, a loop member having a plurality of loops on one side, and a mounting adhesive disposed on the hook member or the loop member. The loops cooperate with the hooks to removably attach the hook member to the loop member. The invention optionally includes visual indicia on either the loop or hook member to aid the angler with identification of a physical quality of the line retained in the device. Also included is a fishing line retention system kit consistent with the above system, and a fishing reel having a line retention device consistent with the above system.