Abstract: An overhead cigarette merchandizing device for checkout counter use comprises a plurality of lowerable wire cages, each mounted on a guide wire in a frame, and each cage having a resilient slide movable vertically along the guide wire. Each cage is held in its uppermost position by engagement of its slide with an enlargement on the guide wire. By exerting a sufficient manual downward force, the cage can be lowered for loading. Front and rear horizontal rods of the frame, and side wires on the frame located near the lower end of each cage prevent the cage from swinging about the point at which its slide engages the enlargement on the guide wire. The frame is supported by engagement of ends of its horizontal rods in end plates, which are secured to an inverted U-shaped cover in such a way that the ends of the rods are hidden in a space between the end plates and the side walls of the cover.