Abstract: The methods and apparatus described herein provide a camera (or other electronic equipment) with one or more cold neon display areas. Each cold neon display area is illuminated by a neon powder layer electrically connected to a substrate layer via a power source. Each cold neon display area produces the effect of glowing words and/or images that are shaped by one or more mask layers and colored by one or more filter layers. In addition, the plane that each cold neon display area appears at may vary to create a three dimensional lighting effect.