Abstract: Internet advertising to users of web browser personal computer systems is a very large and mature industry. However, many new digital devices such as cellular telephones, table computer systems, and video game console are now presenting an even larger internet advertising market. Although the techniques used for targeting advertisements to web browsers on personal computers are sophisticated, the techniques for accurately targeting internet advertisements to these new digital devices are limited. To improve the quality of targeting advertisements on new digital devices a set of techniques for accurately pairing digital identities is disclosed. Once various digital identities are linked, all of the accumulated digital profile information from these linked digital identities may be used to accurately select advertisements for all of the linked digital devices.

Abstract: Internet advertising to users of web browser personal computer systems is a very large and mature industry. However, many new digital devices such as cellular telephones, table computer systems, and video game console are now presenting an even larger internet advertising market. Although the techniques used for targeting advertisements to web browsers on personal computers are sophisticated, the techniques for accurately targeting internet advertisements to these new digital devices are limited. To improve the quality of targeting advertisements on new digital devices a set of techniques for accurately pairing digital identities is disclosed. Once various digital identities are linked, all of the accumulated digital profile information from these linked digital identities may be used to accurately select advertisements for all of the linked digital devices.

Abstract: A system to pair internet-connected devices comprising: a plurality of Internet servers each configured to share its server Internet Protocol address with two or more internet-connected devices that share a connection to the Internet through the Internet server; means for producing different respective frequency counts of co-occurrences of different respective pairs of internet-connected device identities: means for producing different respective Boolean counts of Internet protocol addresses having co-occurrences of different respective pairs of internet-connected device identities; and means for determining a device pairing of first and second internet-connected devices based at least in part upon frequency counts of co-occurrences and Boolean counts of Internet protocol addresses having co-occurrences.

Abstract: A method to transmit information to an internet-connected device based upon information associated with a different internet-connected device, said method comprising: collecting observations over the internet, each observation including an internet-connected device identity, a server source/destination identifier, and a timestamp indicating a time of occurrence of the network connection; identifying multiple potential internet-connected device pairings between internet-connected devices from the observations, based at least in part upon scoring of the observations association score for the pairing; and selecting, for the at least one selected internet-connected device pairing, information to send to one internet-connected device identified by the at least one selected internet-connected device pairing based at least in part on information associated with another internet-connected device identified by the selected at least one internet-connected device pairing.

Abstract: Internet advertising to users of web browser personal computer systems is a very large and mature industry. However, many new digital devices such as cellular telephones, table computer systems, and video game console are now presenting an even larger internet advertising market. Although the techniques used for targeting advertisements to web browsers on personal computers are sophisticated, the techniques for accurately targeting internet advertisements to these new digital devices are limited. To improve the quality of targeting advertisements on new digital devices a set of techniques for accurately pairing digital identities is disclosed. Once various digital identities are linked, all of the accumulated digital profile information from these linked digital identities may be used to accurately select advertisements for all of the linked digital devices.

Abstract: Disclosed is a method and system for providing intuitive and efficient representations of positions of interest to a user within encoded media. Various embodiments of the present disclosure provide a heatmap representation that indicates the interestingness of content at different locations within the media. These locations of interest are presented to a user to allow quick jumps to the interesting parts of the content.

Abstract: Disclosed is a method and system for providing attention based advertisement insertion within media content. By placing advertisements within media where there is the most user attention and interest, the system provides a more attractive audience to advertisers. This potentially leads to increased return of interest (ROI) on the advertisement. Additionally, this can enable the media to be comprised of fewer advertisements, and reduce advertisement related abandonment.